If all your good intensions to eat healthily fly out of the window midafternoon, as one biscuit turns into an entire packet, you're not the only one. It's thought that a whopping 80% of diets fail. It's due to a chemical imbalance in your body that makes you crave food. These food cravings are responsible for making you eat that tempting cheesecake, even though you've just hade a perfectly satysfying meal and the harder you diet, the stronger your cravings become.

The good news is there is a way to beat the cravings. That voice in your head has nothing to do with your body needing more calories, it's just your brain trying to persuade you to reward it with a sugar rush. Whenever the going gets tough - a stressful event, an emotional crisis, boredom, or even a new diet - it remebers the feel-good high it gets from food and condotions you to hunt it out. But by understanding these cravings and learning to recognize their causes, you can counteract them. And remember, research shows that a healthy reduced-calorie diet which means cutting your consumption down to between 1,400 and 1,700 calories) is linked to a longer life span and lower risk of kidney disease arthritis, stroke and Alzheimer's disease. Drop 7lb on the no-crave dirt and you could turn the clock back five years! The eating plan is based on research into the way your brain controls hunger - it's about when you eat and what you eat.

When to eat - Grazing on sugary sweets between meals encourages cravings and impairs your ability to lose weight by affecting your bloodsugar level and hormone insulin levels. Insulin promotes the storage of food, especially sugar - when you eat, your body releases a rapid surge of insulin over to 15 minutes, followed by a more sustained release for up to three hours. This is a biological throwback to caveman times, when body needed to make the most of food while it was still available. In addition, the liver slowly surrenders its stores of glucose between meals, to keep blood sugar levels constans. Snacking disrupts this system by continually tiggering the release of insulin, exhausting the pancreas (the gland that produces the hormone). As a result, it creates a lower, more prolonged insulin release that lasts well over the intended three hours, sending blood sugar levels crashing and causing low energy, fatigue, hunger and cravings about three to four hours after meal. The liver also fails to function properly - as you bombard your body with sweet snacks, the liver loses the ability to release its own sugar stores.

Normally, your body can start to burn fat insulin levels dip, three hours after a meal. But if your insulin levels are kept constantly high with naughty treats, it becomes almost impossible to shed that flab on your hips tum and thighs. And that is why snacking is such a disaster when you're trying to lose weight.

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