How To Make Your Ideas Fly

You should be able to sum up your business idea in one sentence. If you’re boring people to tears in the pub with a convoluted concept, it’s a lead balloon.

Use your most critical friends as sounding boards – they may spot a problem with your plan that you haven’t. Then way you’ve thought about everything that you could go wrong before it bites you on the bum.

Do it for love, not money. Get-rich-quick schemes often falter because you lose the drive and impetus to see is thought.

Don’t work yourself into the ground. Be strict about giving yourself down time, otherwise you’ll lose your mind.

Don’t be afraid to admit defeat and say, ‘It didn’t work’.

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